OVERTAKE is a Subaru aftermarket parts manufacturer based in St. Paul, Minnesota. The company designs and produces its own performance and dress-up parts for Subaru vehicles, positioning itself as an enthusiast-focused alternative to larger corporate parts brands. With roughly 20 years of dedication to the Subaru community behind it, OVERTAKE is built around craftsmanship, customer relationships, and community engagement rather than volume sales.

The company was founded by Justin Grimm, who, after selling a previous aftermarket company to a private equity firm in 2019, felt the original enthusiast-centered values of that business eroded under corporate ownership. He founded OVERTAKE to rebuild a brand around those values — precision-designed products, personal customer attention, and direct involvement in the car community.

OVERTAKE manufactures across a broad range of product categories, including accessories, air induction, brakes, cooling, drivetrain, engine dress-up, exhaust, exterior and body, gaskets, interior, paint, and turbo accessories, along with apparel and bundle deals. A distinctive part of their approach is crowd-sourced product design — soliciting feedback from the Subaru community, including a dedicated development group — to guide what they build. They also emphasize accessible pricing on custom-engineered parts, a lifetime warranty, same-day shipping on orders placed by 2pm CST, and active community involvement through contingency racing and influencer sponsorship programs.

OVERTAKE is not affiliated with, authorized by, or officially connected to Subaru; the Subaru name and marks belong to their respective owners and are used for identification only.