OVERTAKE is a Subaru aftermarket parts manufacturer based in St. Paul, Minnesota, founded by Justin Grimm on more than 20 years of dedication to the Subaru community. The company designs and produces its own performance and dress-up parts, positioning itself as an enthusiast-focused alternative to larger corporate parts brands — built around craftsmanship, customer relationships, and community engagement rather than volume.

Grimm founded OVERTAKE to rebuild a brand around the values he felt had been lost when a previous aftermarket company he built was sold and the enthusiast focus eroded under corporate ownership. As he puts it, the mission is to rebuild what was lost and act as caretakers of the community.

Product coverage spans accessories, air induction, brakes, cooling, drivetrain, engine dress-up, exhaust, exterior and body, gaskets, interior, paint, and turbo accessories, plus apparel and bundle deals. Recent additions include top-mount intercoolers for the WRX, STI, and Forester XT, H6 gasket sets, and color-matched touch-up paint.

A distinctive part of their approach is crowd-sourced product design — soliciting feedback from the Subaru community, including a dedicated development group — to guide what gets built. They also emphasize accessible pricing on custom-engineered parts, a warranty program, same-day shipping on orders placed by 2pm CST, free shipping on most orders over $250 in the lower 48, and active community involvement through contingency racing and influencer sponsorship programs. A dealer program is available for shops.