If you sell parts online, you're running two systems that don't talk to each other. Your Shopify store has one set of inventory numbers and your shop has another, and the gap between them is where oversells and missed orders come from.
The Shopify integration closes that gap. Connect your store to MSA and your parts catalog, your inventory counts, and your online orders all run from one place.
Connecting your store
Setup is a one-time authorization between your Shopify store and your MSA account. Once the two are connected, everything below runs on that link — you're not re-entering credentials or maintaining a spreadsheet in between.
Push your parts up to Shopify
Rather than building your catalog twice, send the parts you already have in MSA up to your store. Product families come across too, so parts that vary by size, finish, or application land in Shopify as variants of one product instead of a pile of unrelated listings.
You choose what goes up. The parts you only ever sell across the counter can stay out of the store entirely.
Map your collections
Shopify organizes products into collections, and you decide how your MSA parts map into them. Set that up once and new parts follow the same rules as you add them — no going back into Shopify to file things by hand.
Inventory that stays in sync
This is the part that matters day to day. Stock counts stay aligned between MSA and Shopify, so a part sold online draws down the same number a part pulled for a job in the shop does.
One count, both channels. That's what stops you selling something on Saturday that went onto a car on Friday.
Orders come back as jobs
When an order comes in through Shopify, it lands in MSA as a job automatically — with the parts already attached. Nobody re-keys it, nothing sits in an inbox overnight, and the work is queued on your floor before you walk in.
From there it moves like any other job. You can run it through zones for pick, pack, and ship, scan it with the QR code reader as it moves, and invoice it out of the same system that handles everything else.
Why it's built this way
An online store isn't a separate business from your shop — it's another counter selling the same parts off the same shelf. Treating it as a bolt-on is what creates the reconciliation work. Running it through MSA means your catalog, your stock, and your orders are the same records no matter which channel they came from.
Watch the full walkthrough above to see the setup end to end.