Every December the performance racing industry fills the Indiana Convention Center, and this year My Shop Assist will be there with a booth of our own. If you run a performance, engine building, fabrication, restoration or off-road shop, or you build and sell your own parts, come find us. We'd like to hear how you run your shop and show you how other shops like yours are running theirs in MSA.

Where to find us

Booth: 4905
Show dates: Thursday, December 10 to Saturday, December 12, 2026
Location: Indiana Convention Center, Indianapolis, IN

What you can do at the booth

  • See MSA running a real shop. Jobs, time tracking, parts, progress billing and the numbers behind your hourly rate, on the same screens your team would use.
  • Bring your toughest workflow. The long build that never bills right, the parts that walk out of the shop, the product line that outgrew the spreadsheet. Ask us how MSA would handle it.
  • Talk to the people who built it. MSA was built by people who ran a performance shop. You'll be talking shop, not reading a script.
  • Start your free trial. 30 days, no credit card, with setup help, training and data import included.

Two free seminars during the show

We're also teaching two free one-hour seminars. No MSA account needed, and seats are first come, first served.

Know Your Numbers: The Metrics That Keep Performance Shops Profitable
Thursday, December 10, 1:00 to 2:00 pm, Room 212
Start from the profit you want, work back to the hourly rate your shop needs, and learn the weekly numbers that tell you whether you're on track. Seminar details

Build It, Track It, Ship It: Production Management for Performance Parts Manufacturers
Friday, December 11, 1:00 to 2:00 pm, Room 207
Assemblies, accurate inventory and keeping your sales channels in sync, taught by Richard Fielder. Seminar details

Coming in early? Join the Bootcamp

On Wednesday, December 9, the day before the show opens, we're running the MSA Shop Management Bootcamp: a full-day, hands-on class on running your shop by the numbers, from how a shop makes money to defining every role by the outcomes it owns. It runs 9 am to 3 pm in Room 207 and is limited to 20 seats, $500 per person.

See you in Indy

Put Booth 4905 on your show map. Whether you're already running MSA, shopping for your first shop management system, or just want to compare notes on running a shop, stop by and say hello.