E-Commerce Software for Shops and Manufacturers

One catalog, pushed straight to your store

Rather than building your product list twice, send the parts you already have in MSA up to your Shopify store. Product families come across as variants, so parts that differ by size, finish, or application land as one listing instead of a pile of unrelated products. The children in a family can be regular parts you resell or assemblies you build yourself, so the same setup works whether you're a reseller or a manufacturer. Map your collections once and new parts follow the same rules as you add them.

One inventory count across every channel

This is the part that matters day to day. Stock counts stay aligned between MSA and your storefront, so a part sold online draws down the same number a part pulled for a job in the shop does.

One count, every channel. That's what stops you selling something on Saturday that went onto a car on Friday — and it's the failure that costs you a customer, not just an order.

Online orders land as work on your floor

When an order comes in, it arrives in MSA as a job in the zone you choose, with the parts already attached. Nobody re-keys it, nothing sits in an inbox overnight, and the work is queued before you walk in.

From there it moves like any other job — which means your web orders and your shop work live on the same board instead of in two different places.

Pick, pack, and ship with a scanner

Tag each order with a QR code and set up zones for each stage of fulfillment. A scan at each station moves the order forward, so you get a live view of what's going out today without anyone updating a status by hand.

Build what you sell

If you manufacture your own products, assemblies track inventory on both the finished part and every sub-component that goes into it. When an order comes in, MSA checks stock on the finished item — if it's on the shelf it ships, and if it isn't, the build gets added to the job with the components already accounted for.

Put those assemblies in a product family and every configuration you build sells as a variant of one product in your store, with its own bill of materials behind it on the shop side. The order comes back tied to the exact version the customer picked, so the right build gets checked and queued.

That's the piece most e-commerce tools miss entirely. Selling something you still have to make is a different problem from selling something sitting in a bin, and it needs to be handled on the shop side, not in the cart.

Restock before you run out

The Need to Order page shows what's short across every open order, so restocking is a decision rather than a scramble. Turn that list into a purchase order in a couple of clicks, send it to your supplier, and receive it back into inventory when it lands — including partial shipments, which is what usually shows up.

Sell wholesale from the same catalog

Retail isn't your only channel. Fill in your vendor profile and choose which parts to list for other shops to find on the MSA parts network.

• Shops request a connection to you — you approve or reject each one.
• Set the discount you give each dealer individually.
• Their purchase orders arrive as jobs on your floor, with the parts already attached.

Same catalog, same stock count, same order queue as your retail sales. Adding a wholesale channel doesn't mean adding a second system to run it.

Get paid and keep the books clean

Take payment with integrated 360 Payments — in person, over the phone, or with a text-to-pay or email-to-pay link for a customer you'll never meet. Then export the finished invoice to QuickBooks, Online or Desktop, with everything mapped correctly.

Selling parts online isn't a side business bolted onto a shop — for a lot of you it is the business. Running the storefront, the stock, the builds, and the fulfillment out of one system is what keeps the two halves from drifting apart.